The end of the semester is approaching. Not only is our campaigns class ending, but my entire undergraduate career at LSU is as well.
That being said, everything is wrapping up. Very quickly. You would think by now I would have learned to pace myself throughout the semester, but it never works out like that. Today I realized that I have fourteen days left until my last final ever, and I have a million things to do. Despite being overwhelmed, I’m, for the most, part very excited and proud to get my diploma.
Thankfully, 6+ Solutions has been extremely proactive in our campaign. We decided ahead of time that we would have our book completed early, in an effort to relieve the stress we knew would come along with graduation, finals, etc…That was definitely a good idea.
Jim, the manager of Mestizo’s was extremely accommodating to our event. We were allowed to promote GaitWay directly to customers. We set up an easel with our flier enlarged, and we had Gaitway brochures and had a donation box stationed at the bar.
While we haven’t gotten the official numbers back from our events, I would definitely say that we met our goal. We had customers supporting Gaitway at all three events. In addition, we had Gaitway representatives at each dinner who were present spreading awareness and information about Gaitway to patrons. It’s quite challenging to designate target audiences and to choose proper mediums to achieve maximum outreach for a company that doesn’t truly even have an audience. Their awareness was practically nonexistent when we started this campaign.
This campaign has taught me so much about what public relations is. I have had a couple internships before, but this was my first experience working on a public relations team throughout the entire campaign. I’ve learned that each member is necessary to be successful. Research strategy, design, writing and planning are all key to a PR campaign, and it’s very rare that one person will be an expert in all of these fields.
Even though we’ve had many challenges arise during these past few months, I have to say that what I’ve learned has outweighed our struggles. In my career, I’m going to have difficult clients, and I am going to have to learn how to deal with them efficiently. This campaign has definitely given me a head start on this, and for that I am grateful. Working for a nonprofit is very rewarding, and with this being my second nonprofit client, I’m almost certain that’s what I want to do upon graduation! I’m extremely anxious, excited and anxious to get to the next point in my life 🙂
Until then, help support a great nonprofit!